About Mobility Business
Welcome to Mobility Business, a consultancy that harnesses hands-on experience and knowledge within its network to drive growth across the mobility industry.
Barak has a proven track record of scaling up four distinct companies in the automotive, traditional transportation, and mobility-tech sectors, holding strategic, operational, commercial, and financial senior leadership roles.
He successfully expanded companies from early-stage revenue to surpassing $100M and established new business units while launching innovative products and services. Barak adeptly led international expansion into the US and Europe, formulated robust ESG strategies, and conducted diligent due diligence in the transportation and energy sectors. He brings valuable insights and expertise backed by an MBA.
Case Studies
International Expansions
Led international expansions into the US and Italy, where I constructed comprehensive go-to-market (GTM) plans, ensured product-market fit, developed marketing materials, streamlined operations, and supervised sales efforts.
Formulated ESG Strategy
Crafted a comprehensive company-wide ESG strategy, collaborating with the entire organisation. This strategy yielded remarkable outcomes, including achieving carbon neutrality, introducing the first electric vehicle (EV) on the road, and enhancing employment opportunities for our riders.
New Business Unit
Established a new business unit utilising cutting-edge technology targeted at a fresh customer segment. Assembled a dedicated team, crafted the marketing message and strategy, and submitted proposals for tenders.
Change Management
Initiated and orchestrated change management across service, spare parts, and sales units, shifting the company from a phase of "rapid growth" to a "mature" state. Implemented ISO processes and supervised the work of an external organisational consulting company, resulting in enhanced efficiency across the organisation.